Empire X Design Brief

Design Brief for EmpireX 

Design Objective: Re-branding of EmpireX logo and launch of 2 new games 

Gamer Demographic:

- Average age 31

- 48% are women

- Playing games for average of 14 years 

- 62% play games with others, either in person or online

Elements: The letter X, strong and modern typeface, portray stability EmpireX never crashes and loads quickly. 

Colors: Black, white, silver, red                                                                                                                      -  skyline reflected in the font and silver X -                                                                                                                                                                 

New Games
Risky Business
Empire State of Mind